Digital Marketing

In today’s competitive economy, marketing is obviously not an easy task. You need to be aware of modern trends, technologies, and patterns to grow your business wisely. Now, the world has moved towards digitization and traditional marketing methods are becoming obsolete now.

That’s a fact as things are now changing dramatically and the businesses also have to think accordingly.

Nowadays everyone knows what digital marketing is and how it influences businesses to sell products conveniently compared to traditional marketing tactics. Digital Marketing means marketing goods and services via any digital or electronic media.

We can sell products and services through the digital medium but can it reduce the efforts we put in traditional marketing? Obviously, the answer is no. Both Traditional and Digital marketing are very different approaches. You need to be aware of both types of marketing and if you fail to do so then you will have a great downfall.

WE ARE EXPERT FOR MANAGING

We are Expert professional for social digital marketing We have setup team for managing all social account professionally.

Facebook Page Promotion

Facebook is the best online social platform for B2C business promotion and branding. We create, manage and promote your business or brand through both organic and paid marketing.

Twitter Profile Promotion

Twitter is the best online social platform for B2B business promotion and branding. We create, manage and promote your twitter business profile through both organic and paid marketing.

LinkedIn Page Promotion

LinkedIn is one of the best online platforms for B2B business promotion and branding. We create, manage and promote your LinkedIn business page through both organic and paid marketing.

Instagram Promotion

Instagram is one of the leading platforms for sharing your brand, product and service banner pic to Instagram profile network. It is not desktop friendly but best for organic business promotion.

Pinterest Promotion

Pinterest is also a good platform for promoting your business or brand by sharing product, service or promotional banner or videos by creating relevance Board and pin to Pinterest account.

Components of digital marketing

Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each.

• Paid search. Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individuals’ online behaviour and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve retargeting, meaning that depending on the customers’ actions, marketing automation tools can craft unique, personal cross-platform ads.
• Search engine optimization (SEO) SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO can drive visitors to your site when they display behaviour implying that they’re searching for relevant products, which can be a game changer considering that 90% of people searching haven’t formed an opinion about a brand yet (Status Labs, 2018). While PPC and retargeting have their place, organic online traffic earned through search engine optimization has enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.
• Content marketing. Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.
• Social media marketing. The key to effective social media marketing goes far beyond simply having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.
• Email marketing. After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.
• Mobile marketing. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important—two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week—but mobile is also very nuanced considering its intimate nature. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels.
• Marketing automation. Marketing automation is an integral platform that ties all of your digital marketing together. In fact, companies that automate lead management see a 10% or more bump in revenue in six to nine months’ time. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflow, measures results, and calculates the return on investment (ROI) of your digital campaigns, helping you to grow revenue faster. Marketing automation can help you gain valuable insight into which programs are working and which aren’t, and it will provide metrics to allow you to speak to digital marketing’s efforts on your company’s bottom line.